Posted by: Bret Simmons | April 8, 2010

Inbound Marketing: My Presentation For The Sparks Chamber Of Commerce

Yesterday, I gave a presentation on inbound marketing at the Sparks Chamber of Commerce business luncheon. My slides for the presentation can be found here. After the presentation I gave this short interview on tips to get started with inbound marketing.

If you are interested in inbound marketing for your business, and you should be, start by spending some time familiarizing yourself with the most popular online and social media platforms. Work on your digital citizenship by getting a LinkedIn, Facebook, and Twitter account and begin to watch what others are doing. Find some blogs by others in and out of your industry that provide content you find valuable. Subscribe to those blogs in an RSS reader and learn from them. How often do they post? How long are the posts? What type of responses do they get? What do you like about what they are doing and what do you think you could do differently or better to differentiate yourself and your business?

You can put together an inbound marketing campaign by yourself, but if you are like most of us you will need help or advice somewhere along the way. Make sure to get advice from folks that practice what they preach. Check their digital passport and follow these tips to select a marketing or PR agency.

Get help with your campaign, but never let yourself or your company become dependent. It needs to be you and your people who develop most of the content, and it needs to be you and your people who show up to engage your community with conversation around that content. People can tell the difference between your authentic voice and an agency voice and you better believe it matters.

Read the book “Inbound Marketing: How To Get Found Using Google, Social Media, And Blogs” by Brian Halligan and Dharmesh Shah.  It is the best book on social media marketing that I’ve found so far.  Visit the Hubspot website for examples of companies with good inbound marketing sites. Subscribe to the Inbound Marketing Blog and to Joe Pullizi’s Content Marketing Blog.

Never stop learning. Have fun along the way. Make it a strategic imperative to grow your business and embed that thinking in new operations and tactics that enable you to listen, respond, improve and change. Force your competition to copy what you are doing instead of the other way around. Be a leader in inbound marketing, not a laggard.

Be encouraged! YOU can do this.


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